Red Bull Marketing Strategy free essay sample

Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: O Understanding consumer wants: to become successful, it is vital for a business to understand the wants and needs of its target audience. For example the needs and wants of a target audience for a high street retail store depend upon the age, style and income of its customers. O Understanding and keeping ahead of competition: businesses must consider their competitive markets as well as the products and prices provided by their competition in order to gain customers and provide a better standard of services and goods than other companies. We will write a custom essay sample on Red Bull Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This can be done through devising strong, different marketing strategies and by selling a product that is unique and efficient. O Communicate effectively with its customers to satisfy customer expectations: communication with customers is vital for a business to understand the wants and needs of their customers. A good relationship must be continuously created between a business and its customers to maximise its success. O Co-ordinate its functions to achieve marketing aims: co-ordination of functions is key to efficiency and therefore success. To maximise the success of a business, all of its marketing aims should be met. O Be aware of constraints on marketing activities. I will be also looking at the external impact on the marketing decisions, how the appropriate strategy is decided upon and how they are developed in order to meet consumer needs and the reliability of the different marketing models. â€Å"Red bull comes in two types, original and sugar free. This can be purchased at ? 1. 15 for 150ml† Features of Business Marketing†¦ O Consumers are of vital importance. Red bull has a far greater chance of being a success if it satisfies consumers’ needs. Marketing must be aimed at finding out what these needs are and making sure that Red bull meets it requirements. O Marketing is a business philosophy; it is not just a series of activities such as advertising or selling, but more a way of thinking about how to satisfy the consumers’ needs. O Marketing affects all aspects of a business. A production department would not continue making a product that does not satisfy the needs of the consumer at whom it is aimed. O Marketing is not just about selling. Selling is only one part of the marketing process. Before selling Red bull, they must carry out market research. O Marketing and advertising are not the same; advertising is just one of a number of tactics used by marketing departments. O Many businesses regard profit making as their main objective. Firms in competitive markets must make a profit in the long run to survive. Marketing must therefore satisfy their customers wants profitably. O Marketing involves building relationships with the customers of Red bull; profitable businesses are often built upon good customer relations. This may be dealing with their complaints in a careful and considerate manner. O Marketing is a process that is on going all the time, it does not have a start or an end as you can see below. Red bull must be prepared to respond to the changes that take place. The marketing process†¦ Red Bull Gathering Market Information†¦ AO1 My reason for choosing Red Bull is because the drink has become incredibly successful at a very competitive advice. By choosing Red Bull I will find out what marketing strategies has made Red Bull so successful. What is Red Bull? Red Bull started off as an energy drink that stimulates mind and body. After becoming an international icon, Red Bull went on to sponsor extreme sports such as F1, sailing, surfing, bmx-ing, and many other extreme sports. Red Bull is a non-alcoholic drink with key ingredients, which have a proven revitalising effect on mind and body. Red Bull is a functional energy drink and therefore unjustly classified among the soft drinks. The Red Bull effect results from a combination of two natural substances and vital metabolic transmitters the amino acids taurine and glucuronolactone with stimulating caffeine, vitamins and carbohydrates. The effectiveness of Red Bull has been proven by a large number of scientific studies. Its function is not to quench thirst, but to improve endurance and alertness, to increase feelings of well being, to support the metabolism in short: to stimulate body and mind. The History In 1982, Dietrich Mateschitz came up with the idea of marketing energy Drinks, which were then already quite widespread in Southeast Asia while sitting in the bar at the Mandarin Hotel in Hong Kong. In 1984, Mateschitz founded the company known as Red Bull. In 1987, he started selling the energy drink Red Bull on the Austrian market. Red Bull got off the ground in no time, giving people ‘wiiings’ right from the start. In 1992, Red Bull touched down in its first foreign market, Hungary and in 1995 it was launched in the UK, which is now one of its largest markets.

Free Essays on Pro Choice Abortions

Americans live in a nation built on the idea of freedom; freedom of expression and freedom of choice, which is a constitutional right. Yet people are attempting to infringe on our constitutional rights. Pro-lifers want to take away the rights of women by prohibiting their right to an abortion. Due to the moral, social, constitution and medical dilemmas the abortion issue poses, this has been one of the most debatable topics in the United States. The pro-choice view of abortion believes that every woman has the right to an abortion within the first trimester. Women should have full control to make decisions concerning their bodies. From this standpoint, life begins after the first trimester not after birth. Pro-choice does not encourage abortions in any way; it just allows the choice to belong to the mother and the mother only. Before 1973, abortion was illegal in the United States. This forced women who did not want a child to find abortions illegally. According to www.prochoice.about.com between 1946 and 1972, an extremely large number of women who had an illegal abortion suffered from numerous complications to their health and many died. Now that abortions are legal, health standards and procedures have improved significantly. A shot of penicillin is more likely to kill a human than an abortion. That is an impressive difference; now imagine if a law was passed today to make abortion illegal, then once again women would face the same threat if they chose an illegal abortion. The Roe v. Wade Supreme Court decision in 1973 altered our way of life. It granted women’s reproductive rights. The constitution grants every American the right to privacy, when dealing with abortions this provides the opportunity and choice for a woman to do what she wishes with her body. If abortions were illegal, women would be denied their constitutional right to privacy and liberty. My feeling is that a woman’s body is property of... Free Essays on Pro Choice Abortions Free Essays on Pro Choice Abortions Americans live in a nation built on the idea of freedom; freedom of expression and freedom of choice, which is a constitutional right. Yet people are attempting to infringe on our constitutional rights. Pro-lifers want to take away the rights of women by prohibiting their right to an abortion. Due to the moral, social, constitution and medical dilemmas the abortion issue poses, this has been one of the most debatable topics in the United States. The pro-choice view of abortion believes that every woman has the right to an abortion within the first trimester. Women should have full control to make decisions concerning their bodies. From this standpoint, life begins after the first trimester not after birth. Pro-choice does not encourage abortions in any way; it just allows the choice to belong to the mother and the mother only. Before 1973, abortion was illegal in the United States. This forced women who did not want a child to find abortions illegally. According to www.prochoice.about.com between 1946 and 1972, an extremely large number of women who had an illegal abortion suffered from numerous complications to their health and many died. Now that abortions are legal, health standards and procedures have improved significantly. A shot of penicillin is more likely to kill a human than an abortion. That is an impressive difference; now imagine if a law was passed today to make abortion illegal, then once again women would face the same threat if they chose an illegal abortion. The Roe v. Wade Supreme Court decision in 1973 altered our way of life. It granted women’s reproductive rights. The constitution grants every American the right to privacy, when dealing with abortions this provides the opportunity and choice for a woman to do what she wishes with her body. If abortions were illegal, women would be denied their constitutional right to privacy and liberty. My feeling is that a woman’s body is property of...